Purpose before decoration
Find a clear promise and an audience-specific reason to choose your company.
Brand strategy and positioning
Make your reason to choose clear.
Find a clear promise and an audience-specific reason to choose your company.
Project valueQuoted to scopeNo payment before scope agreement
DeliveryAgreed with your quoteScoped after discovery; after brief, access and approvals
Your first milestoneFind the characterA useful review point before the next stage
Recognizable in the real world
Real-world applications
Design decisions are made against the places your brand will actually appear. We show practical applications so you can judge more than an attractive image on a blank page.
Usable source and export files
Your agreed source files and exports are prepared for the places your brand will appear.
In our clients’ words.
“He was always available in communication with us throughout the project.”
“I believe the website speaks volumes as to the quality of work ICM can produce.”
“Considering I wanted a site done entirely in French, I am really impressed by the way the entire job went.”
WHAT YOU RECEIVE
Your Brand strategy and positioning project, clearly defined.
New brands finding their voice and established businesses ready for a more coherent identity.
Positioning workshop
Define the audience, the offer and the action the work should encourage. Review the hierarchy with your team so the final wording is based on real business facts, not unsupported claims.
Audience and offer framework
Define the audience, the offer and the action the work should encourage. Review the hierarchy with your team so the final wording is based on real business facts, not unsupported claims.
Messaging hierarchy
Define the audience, the offer and the action the work should encourage. Review the hierarchy with your team so the final wording is based on real business facts, not unsupported claims.
Scope and requirements
Customer interviews or market research beyond the agreed sessions are separate.
Any additional work is scoped and priced for your approval.
THE DELIVERY PATH
From your brief to the finished work.
Follow the preparation, review and delivery stages for this service.
Find the character
Tell us the name, audience, positioning and intended uses. References help us understand taste, not copy another identity.
Review the directions
Compare the agreed concepts with a short rationale for each.
Refine one direction
Choose the route and consolidate feedback within the stated revision allowance.
Receive the asset kit
We prepare the agreed file formats, applications and usage notes.
What is included?
Includes Positioning workshop, Audience and offer framework and Messaging hierarchy. Customer interviews or market research beyond the agreed sessions are separate.
Will I receive editable files?
Your scope lists the editable source files and final exports. Third-party fonts, stock assets and licensed components are identified separately.
How do revisions work?
A revision refines the selected direction. A new name, new strategy or entirely new concept is a scope change and is estimated before work continues.
Does design include trademark clearance?
No. We avoid intentional imitation, but formal trademark searches, registration and legal clearance remain a separate professional process.
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YOUR NEXT LEAP STARTS HERE
Ready to put Brand strategy and positioning to work?
Share the change you want to make. We will help turn it into a clear, practical project.